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Alia Chughtai serves Gordon Ramsay fresh mutton yakhni pulao, and more.
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The experience of hosting the first-ever virtual Effie Awards.
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How Pakistan’s average monthly grocery basket has changed forever.
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Covid-19 and the Pakistani Consumer
Working Under the Microscope
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![Tortured Brilliance: Dr Altamash Kamal [1956-2025]](http://xpfmj.valeriaura.com/large/2025/07/5f194acdb9ac4.png)
Tortured Brilliance: Dr Altamash Kamal [1956-2025]
Aamer Ahmed Khan remembers Dr Altamash Kamal.
![Ali Suleman Habib [1956-2025]](http://xpfmj.valeriaura.com/large/2025/07/5f19516bdef58.png)
Ali Suleman Habib [1956-2025]
A shining example of how to achieve excellence with integrity.
Endearing and Enduring Brands
Shahzeb Hasan on the timeless, iconic brands that we grew up with.
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The negative impact of WFH on socio-psychological wellbeing.
Will the Facebook Ad Ban Make a Difference?
Don’t hold your breath, says Julian Saunders.
Home Is Where The Work Is
Ideas to make WFH feel like a day at work.
Why Does Fair Matter?
In light of the BLM movement, isn’t it time fairness creams become a thing of the past?
Amid the New Normal
Five ways to keep sane during the pandemic.
![Come Dine [Virtually] With Me - Part II](http://xpfmj.valeriaura.com/thumbnail/2025/07/5f04056042c52.png)
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Dinner with Hamilton Naki, Jane Austen and Rasputin
Women In Pakistan: Decoding The Future
Making the tech sector more inclusive of and accessible to women.
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The Great Balancing Act
How you can achieve the perfect balance in the data versus creativity debate.
Fly Before You Tweet!
Muhammad Ali Khan on how to make your brand matter.
Remove The Razor Please!
Are creatives in the industry struggling to find their voice?
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What made Tariq Aziz a true ambassador of Pakistan’s most popular brands